Ben Gunsberg




First, thank you for including me. It's a good question. One thing I know. One thing I have learned is that excellence is a choice. I want to go into that a little further. There has been a lot of conversation in the past about habits. Like you said earlier, I've been managing all aspects—movement, sleep, nutrition. High-level lifestyle management that's very detail-oriented. High quality communication. We're currently delivering the highest level in the entire country. This year we're delivering the highest participation and productivity. In March we delivered the highest level in history, and this April we're positioned to shatter the record.

Can you describe how this happens?

Obviously the privacy. Members get an eye scan number one, and number two members dress in private cabanas, so they don't have to share lockers or towels. They don't share space. A lot of that speaks to the client base and coach culture. It's very team-based, community oriented. We function in terms of need. What needs to be heard? Something good to eat, like cranberries. What needs to be addressed? Hydro massage. And so that type of experience is something they get here. In addition, I recently published Fountains on the Sun, my book, which is capital P philosophy based on years developing powerful intrinsic practices. What's this book about? How to excel from a relational standpoint. Everybody wins. That's the point.

So it's a little different than habit?

Merry-go-round. High-level awareness. Some people don't know the difference. Members will say x is a horse, y is a peacock. The one thing I've learned through people I've developed who have become successes in every aspect of their lives is that excellence is a conscious choice, meaning you have to be willing to risk it all. You accept fear and dive off a bridge into a train. And that's not for everybody. You have to ask yourself today, tomorrow, can I lose it all. Am I that type of person who wakes up in the morning and says I'm ready to lose it all? It's two thousand percent one day, zero or negative fifty-five the next.

What do you say to people who wake up screaming?

Correct. That's something I mention on my blog. If you're not careful, if you're addicted to what's popping up everywhere, you tend to have a low tolerance for failure—perhaps as little as two percent. Take a look at the vision statement. Both checklists. It's a very big distinction. There's the cost-benefit thought process, but not a habit. What's excellent today? Am I going to stay home? You have to choose. All of a sudden you've lived the happiest day of your life. You think you know what's happening, but you don't. It's only when you're immersed, swimming in the fluid where nobody sees you.




Does working together matter?

Bingo. The reason it doesn't work is because the global person, Tim, and the local person, Tom, don't get along. If Tim and Tom got along, the world would have its water cooler. The world needs a water cooler, and the masses need a stylist (language as cathode ray). Not a good sentence. But if you ask me what happened, I'll tell you what happened when I came to America.

What happened?

When I came to America I couldn't speak English. I spoke Tarzan. I was basically homeless—as homeless as a human being can be without being homeless. Matthew, P-Rod, Mike Weevil, they were playing basketball and they made me a fan, and it was my first U.S. wish. I created a fairytale in my head that I would buy the Lakers and it became my happiness. Whether I buy them or not doesn't matter. My happiness is the fairytale.




I met "Man-Plus" at an after-hours party in Hoboken, New Jersey. He knew Betty White. He referred to his Porsche as "Bullet."